Southern Hospitality

Vision & friendliness set Bennett Graphics apart By David Bennett About six years ago, I sat down with my executive team—Mark Adent, Executive VP, Scott Carroll, VP of Operations, and Bill Gillespie, VP of Sales—to scope out how we could grow and diversify our company. We prepared a spreadsheet that profiled each business segment, and then drilled down into what …

The New B2B Buyer

Why they think they are smarter than you By Ray Glier B2B is not what it used to be. A lot has changed, not in 20 years, not in 10 years, but in the last two or three years. The buyer has become an investigator of your offering with the help of the internet and social media. The buyer has …

Orchestrating Humans

The art of managing people today By Jennifer Morrell Several months ago, Think Patented gathered a group of employees together in its Dayton, Ohio, offices and had an honest discussion about the state of work today. The attendees were a multigenerational snapshot of its employee base, from younger workers to veterans, office staff to plant personnel, and everything in between. …