Every Suggestion

By Doug Rawson [stag_dropcap font_size=”100px” style=”normal”]W[/stag_dropcap]hat most people could never imagine about our printing company is how different things looked ten years ago. We’ve gone through a total overhaul. And if you wonder whether it’s scary to totally restructure a functioning business, and do it in ways that take a lot of the control out of the hands of the …

Data Driven: From the Garage to Bicoastal

A millennial-owned company 
expands at warp speed By Lawrence Chou [stag_dropcap font_size=”100px” style=”normal”]W[/stag_dropcap]hen people talk about using “data” in 
their print businesses, or being “data-driven,” it’s usually in connection with “variable-data printing” — using customer-supplied data to produce highly targeted personalized direct mail. That’s one use of data, but it’s not what I consider to be a true data-driven business, …

Megaplying My Options

SEO heavyweight Joe Gass and his 
exponential revenue growth By Joe Gass [stag_dropcap font_size=”100px” style=”normal”]T[/stag_dropcap]en years ago, I was the Charlotte, North Carolina, division of Heritage Printing & Graphics. It was me and an empty office. That’s it. For the first six months, we had a single client. Today, our Charlotte location has a major production facility, is actively adding …

Diversity: It’s a Bottom-Line Issue

Amy Miller on the value of female leadership By Amy Miller As the CEO of two printing companies, people often ask me what it means to be a woman at the helm in a male-dominated industry. As I’ve thought about it, the answer is: more diversity – but not in the ways that some might assume. Diversity is not an …