A Much Tougher Road

Al Kennickell Finds Profits Where 
Others Fear to Go By Al Kennickell [stag_dropcap font_size=”100px” style=”normal”]A[/stag_dropcap]s 
a graduate of The Citadel, the military college of South Carolina, I learned the value of working harder and longer than anyone else. Playing football there under legendary coaches like Bobby Ross, Ralph Friedgen, and Frank Beamer (all former NCAA coaches of the year), I …

Every Suggestion

By Doug Rawson [stag_dropcap font_size=”100px” style=”normal”]W[/stag_dropcap]hat most people could never imagine about our printing company is how different things looked ten years ago. We’ve gone through a total overhaul. And if you wonder whether it’s scary to totally restructure a functioning business, and do it in ways that take a lot of the control out of the hands of the …

Data Driven: From the Garage to Bicoastal

A millennial-owned company 
expands at warp speed By Lawrence Chou [stag_dropcap font_size=”100px” style=”normal”]W[/stag_dropcap]hen people talk about using “data” in 
their print businesses, or being “data-driven,” it’s usually in connection with “variable-data printing” — using customer-supplied data to produce highly targeted personalized direct mail. That’s one use of data, but it’s not what I consider to be a true data-driven business, …

Megaplying My Options

SEO heavyweight Joe Gass and his 
exponential revenue growth By Joe Gass [stag_dropcap font_size=”100px” style=”normal”]T[/stag_dropcap]en years ago, I was the Charlotte, North Carolina, division of Heritage Printing & Graphics. It was me and an empty office. That’s it. For the first six months, we had a single client. Today, our Charlotte location has a major production facility, is actively adding …